Philip Morris - iQOS

 

Bringing a new category of smoking to the market. The brief was to facilitate the consumption of the FMCG by creating equally desirable peripherals. My role within the team was to develop a cohesive strategy to guide every facet of this product. This included product detailing, accessory design, CMF, paint qualification, packaging and marketing imagery. 

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Mobility_Kit_Front.jpg
Mobility_Kit_Back.jpg
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