Wearables

Wearables have fast become a ubiquitous part of modern life but the current offerings are struggling to provide a truly style-led product. There’s an opportunity for a new approach that primarily targets the individual’s aesthetic tastes, without the need to focus on its technological capabilities. The product should be able to hold its own alongside other high-end accessories, distanced from the market of general electrical goods.

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"I USED IT FOR A BIT THEN I GOT BORED"

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